2018 True-Luxury Global Consumer Insight 5th Edition MILANO, FEBRUARY 20TH 2018 The BCG-Altagamma True-Luxury Global Consumer insight panel in line with 2017 10 .de 10,000+ €21K+ vre Third Ed. 2016 Largest worldwide ser Consumers Average spend ts luxury Markets ghir llA .cIn ,p 12,000+ ourGg n Fourth Ed. 2017 • +1,000 in China ~€36K ltius Average spend on • +1,000 in US C ton Bos ehT 12,000+ yb 710 Fifth Ed. 2018 • +1,000 in China ~€37K 2 ©t Average spend • +1,000 in US ghiry 1 opC Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017 (12K + respondents in 10 countries) Market True-Luxury Global .devre Consumer Insight ser tsghir llA .cIn ,pourGg nltiusonC ton Bos ehT yb 710 Consumer 2 ©t ghiry 2 opC Insights Market True-Luxury Global .devre Consumer Insight ser tsghir llA .cIn ,pourGg nltiusonC ton Bos ehT yb 710 Consumer 2 ©t ghiry 3 opC Insights Categories: Personal growing at ~3% driven by accessories & cosmetics; Experiential 2pp faster Generation: Millennials will grow from 29% to 50% of luxury market 5 lenses to take a closer look at the Nationality: Chinese, again the driving force, .de up from 32% to 40% of luxury market v 2017 - 2024 reser tsghir ll Luxury Market A .c True-Luxury Behavioral Segments: Megacitier In ,pour and Rich Upstarter key within Millennials and Gg nltius Chinese, Absolute Luxurer within mature onC ton markets and older consumers Bos ehT yb 71 Channel: Store-solo stabilizing in an 02 ©t ghi Omnichannel world? ry 4 opC 18 M True Luxury Consumers generating ~30% of global market, expected to further polarize in the next years CLUSTER 2017 2024 # (M) Bn(€) # (M) Bn(€) 50 k€ Beyond money 0.4 22 0.6 41 20 k€ Top Absolute 1.4 33 2.2 54 Absolute 4.9 98 6.5 10 k€ 145 Entry Absolute 11.3 115 13.9 155 5 k€ .d Total True-Luxury 18 267 29% 23 395 31% evreser +128 tsghir ll 2 k€ Top Aspirational 21 65 28 93 A .cIn ,pourGg n Other Aspirational 375 580 445 772 ltiusonC +192 ton Bos ehT yb Total Luxury ~414 ~913 ~496 ~1.260 7102 Consumers ©t ghir Note: Including personal and experiential luxury, excluding cars and yachts y +347 Source: BCG Luxury Market Model 5 opC 5 50% of the market 40% of the market made by Millennials by 2024 made by Chinese by 2024 409 409 25 Age Today 327 43 2 most relevant Silent 327 (70+ yrs) 9 34 Other 23 139 avenues of Baby Boomers 85 Other APAC 36 65 (51-70 yrs) Japanese 33 growth for the Europeans 59 80 . Gen. X de 128 vr (36-50 yrs) eser Personal Luxury Americans 72 ts 200 ghir Millennials llA market . 50% 162 40% c (21-35 yrs) In , 96 29% 32% p Gen. Z Chinese 105 ourG (5-20 yrs) g n 29 10 ltiusonC 2017 2024F 2017 2024F ton Bos ehT yb 710 130% Of the growth will be 70% Of the growth will be 2 © driven by Millennials driven by Chinese t ghiryop Note: Relative to Personal Luxury 6 C Source: BCG Luxury market model We have been exploring behavior of Luxury consumers for the last 5 years, focusing on the True-Luxury Consumers True-Luxury Global Consumers True-Luxury Global Consumers segmentation by spending level Behavioral segmentation Beyond money 50 k€ Absolute Social #LITTLE Expe- Top Absolute Luxurer Wearer PRINCE riencer .d 20 k€ evreser tsgh Absolute ir llA 10 k€ .cIn Status Timeless Mega- ,p Fashionista our Seeker Proper citier Gg Entry Absolute nltius 5 k€ onC ton Bos eh Class- Luxe Omni- Rich T y Aspirational b 7 pirational Immune gifter Upstarter 102 ©t ghiry 7 opC Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017 (12K + respondents in 10 countries) Along 2 main avenues of growth, Megacitier & Ri

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