Adobe Emoji Trend Report July 2019 © 2019 Adobe. All Rights Reserved. Adobe Confidential. The Emoji Effect Emojis have become a cultural phenomenon – shaping the way we express ideas and emotions across languages, friends and generations. Emoji users believe emojis make conversations more fun and make people more approachable and likeable. However, they overwhelmingly want more inclusive emojis that reflect themselves and look to the future as an opportunity for continued expansion and development. In celebration of the cultural phenomenon of emoji, Adobe is exploring the impact of this emerging digital language on our lives, relationships and communications ahead of World Emoji Day. In a study focused on emoji users, Adobe surveyed 1,000 U.S. general population (ages 16 – 73) who use emojis at least weekly to better understand their emoji preferences and usage, particularly when it comes to the development of emojis that they would like to see. © 2019 Adobe. All Rights Reserved. Adobe Confidential. 2 SURVEY METHODOLOGY Adobe fielded a 10-minute online survey to a representative sample of n=1,000 frequent emoji users (men, women and non-binary) aged 16-73 years old across the United States. AUDIENCE SAMPLE SIZE MARGIN OF ERROR METHOD TIMING 10-minute U.S. General Population online survey administered Survey fielded from May 8-frequent emoji users n=1,000 ±3.1% on smartphones or tablet 15, 2019 (ages 16-73) devices © 2019 Adobe. All Rights Reserved. Adobe Confidential. 3 Making conversations more fun is the top reason for using emojis among more than three-fifths of emoji users. Reasons for Using Emojis (Shown: Top 5; Percent selected response) 62% 42% 31% 31% 30% I want to make conversations more Emojis better communicate my I feel more connected to the Using emojis is faster than typing Emojis paint a clearer picture than fun thoughts and feelings than words people I frequently text or online out words words alone do message when expressing myself using emojis in addition to words Total © 2019 Adobe. All Rights Reserved. Adobe Confidential. 4 Laughter, love and kisses are users’ favorite emojis, both individual y and as pairings. Favorite Emojis Favorite Pairings (Shown: Top 3; open-end response) (Shown: Top 3; open-end response) First Second Third © 2019 Adobe. All Rights Reserved. Adobe Confidential. 5 While laughter, love and kisses remain popular across regions and genders, the crying emoji makes it into the top three for the Northeast and male emoji users. Favorite Emojis – By Gender Favorite Emojis – By Region (Shown: Top 3; open-end response) (Shown: Top 3; open-end response) 1st 2nd 3rd 1st 2nd 3rd Women Northeast South Men Midwest West *Less than 1% of respondents identified as non-binary © 2019 Adobe. All Rights Reserved. Adobe Confidential. 6 Love, happiness and sadness are the top emotions users express through emojis. Emojis Associated with Emotion (Shown: Percent selected response; Top 3 open-end response) Top 3 Love 79% Happiness 76% Sadness 67% Anger 64% Surprise 55% Excitement 54% Frustration 52% Disgust 48% Support 45% Pride 37% Total © 2019 Adobe. All Rights Reserved. Adobe Confidential. 7 Nearly al emoji users agree emojis lighten the mood of conversations and show support. Statement Agreement (Shown: Total agree (somewhat/strongly agree)) 93% 91% I use emojis to lighten the mood of a I use emojis to show support to the conversation person/people I am talking to Total agree © 2019 Adobe. All Rights Reserved. Adobe Confidential. 8 Three-fifths of emoji users are more comfortable expressing emotions through emojis, rather than through phone conversations. Statement Agreement (Shown: Top 2 Box (somewhat/strongly agree)) 65% agree they are more comfortable with emojis Agree Disagree © 2019 Adobe. All Rights Reserved. Adobe Confidential. 9 Nearly half of users also feel emojis can communicate a major milestone or life decision. Likelihood of Using Emojis… (Shown: Percent selected response) 52% 45% To communicate a major milestone or event To announce a big life decision Total ©

pdf文档 2019年表情符号趋势报告(英文)-2019.7-26页

行业报告 > 互联网_软件_物联网 > 其它 > 文档预览
26 页 0 下载 348 浏览 0 评论 0 收藏 3.0分
温馨提示:当前文档最多只能预览 5 页,若文档总页数超出了 5 页,请下载原文档以浏览全部内容。
本文档由 砖厂厂长~米哟2019-08-23 16:30:02上传分享
给文档打分
您好可以输入 255 个字符
知豆文库的域名是什么?( 答案:zhidoudou.com )
评论列表
  • 暂时还没有评论,期待您的金玉良言